Challenges
The Engagement Rate from previous campaigns was low at 1% and we needed to achieve 3% with a total reach of 15million.
Mobile Phones
A well-known mobile phone brand had a new KPI that was set for a MENA region market.The KPI contained a specific benchmark for Engagement Rate as well as total reach and Male:Female ratio.
Solution
- Analyse previous influencers used and eliminate the low performing ones.
- Create annual contracts with Influencers with a high engagement rate that fits the brand attributes, appointing them as online Brand Ambassadors.
- Focus on influencers with different “passion-points” as these types of influencers achieve higher engagement with their followers overall.
- Work closely with the contracted influencers, briefing them on required content monthly and obtaining the brand approval of the content.
- Monitor results each month to determine corrective action necessary.
Results
Overachieved the KPI by reaching 5.5% engagement rate.
Content quality was massively transformed with some content being selected to be part of the global assets.
